What is Google Ads?

Google Ads, also known as pay-per-click (PPC), is an advertising platform that helps businesses reach the right audience through paid search results.

How does it work?

With PPC, you only pay when someone clicks on your ad. Your ads appear at the top of Google search results based on keywords related to your business.

Why use Google Ads?

• Brings more visitors to your website
• Helps generate leads and sales
• Allows you to set your own budget
• Lets you track and improve performance for better results

Google Ads is a smart way to grow your business and get the most from your marketing budget.

Text ads

These appear in Google search results when people are actively looking for products or services. They bring in users who already have an interest in what you offer, leading to direct and focused traffic.

Display ads

These are image or banner ads shown on websites across the Google Display Network. They help increase brand awareness and reach users based on their interests, demographics, or browsing behaviour.

Both ad types serve different purposes, but when used together, they can create a strong marketing strategy.

Social media ads are paid advertisements shown on platforms like Facebook, Instagram, and LinkedIn. They allow businesses to connect with specific audiences based on factors like age, location, interests, and online behaviour.

How can they help?

• Increase brand awareness so more people recognise your business
• Drive traffic to your website and boost engagement
• Generate leads and potential customers by reaching the right people

Social media ads are a great way to get your business noticed and connect with the right audience.

Google Ads: Reaching people who are searching

Google Ads (PPC) helps your business appear at the top of search results when people are actively looking for your products or services. Since you only pay when someone clicks, it is a cost-effective way to attract high-intent traffic to your website.

Social media ads: Connecting with the right audience

Social media ads target people based on their interests, behaviours, and demographics. They are great for increasing brand awareness, building engagement, and reaching potential customers who may not be actively searching but are still interested in what you offer.

Why use both?

Using Google Ads and social media ads together gives your business the best of both worlds. You can capture people who are already searching while also increasing visibility and engagement with new audiences. Whether your goal is more sales, website traffic, or brand loyalty, combining these platforms can help you get there.

Google Ads

With Google Ads (PPC), your business appears at the top of search results as soon as the campaign goes live. This means you can start getting website visitors and potential customers within days.

Social media ads

Social media ads can quickly generate likes, shares, website traffic, and leads. They help build brand awareness while also driving conversions.

While you may see quick results, the best performance comes with continuous monitoring and adjustments. Tweaking bids, refining targeting, and testing different ad creatives over a few weeks will improve long-term success and ensure you get the best return on investment.

We offer paid ads for all types of businesses. Get in touch to get a quote.

Budget depends on your goals and industry

The right budget for Google Ads (PPC) and social media ads depends on your business goals, industry, and competition.

Suggested starting budget for small businesses

A good starting point is between £500 to £1,500 per month. This can help drive traffic, generate leads, and build brand awareness.

Higher budgets for competitive markets

If you are in a highly competitive industry, a larger budget may be needed to see stronger results. More investment can lead to better visibility and conversions.

Monitoring and optimisation are key

No matter the budget, regular monitoring and adjustments help make sure you are getting the best results for your money. Continuous improvement ensures your ads are working effectively to support your business.

Clear and engaging content

Your ads need clear, compelling content that shows off what makes your business special.

Focus on strong headlines and messaging

Use attention-grabbing headlines, keep the messaging simple and to the point, and make sure to include strong calls-to-action that encourage people to take action.

Use quality visuals for social media

When running social media ads, include high-quality images or videos to capture the audience's attention and make your ads stand out.

Google Ads (PPC) and social media ads need to be checked weekly. This helps you stay on top of key metrics, adjust your budget, and make improvements to your targeting.

In the early stages of your campaigns, it is helpful to monitor your ads daily. This allows you to spot and fix issues quickly, ensuring you get the best return on your investment.

We look at key factors like click-through rates (CTR), conversion rates, and cost per conversion. These help us understand how effective your ads are.

We also check return on ad spend (ROAS) to see how well your money is working for you. This tells us if the campaign is bringing in a good return.

We keep an eye on quality scores, engagement rates, and traffic growth. This gives us a fuller picture of how the campaign is performing.

By regularly checking these metrics, we can make improvements and make sure the campaign is on track to meet your goals.

Short-term campaigns

For quick promotions, running Google Ads (PPC) or social media ads for 1-4 weeks can work well. This is great for limited-time offers or special events.

Ongoing ads for consistency

For long-term success, it is important to run ads continuously. Ongoing campaigns help with brand visibility and generate leads consistently. Regular adjustments will keep the ads performing at their best.

Contact us directly to learn more about our Google Ads (PPC) campaigns.

Step 1: Define goals and audience

We start by understanding your business objectives and who your target customers are.

Step 2: Conduct keyword research

Next, we do thorough research to find the best keywords that match your business.

Step 3: Create engaging ads

We write clear and attractive ad copy and choose the right ad formats to grab attention.

Step 4: Set a budget and strategy

We determine a budget and select the right bidding strategy to make the most of your spend.

Step 5: Monitor and optimise

Once your ads are live, we track performance and adjust them to improve results and increase return on investment (ROI).

We use keyword research tools to find terms that are searched a lot but have low competition. By analysing competitors and including specific long-tail keywords, we improve our keyword choices.

We keep testing and refining based on performance data to make sure we get the best outcomes.

The amount you spend on ads depends on how many ads you want to run. However, to start off, the minimum budget you should consider is £500.

If you are just getting started, £500 is a good amount to invest in your ads. From there, you can adjust depending on how your campaigns perform.

We speak to lots of other experts within the industry about developing trends and Google Ads changes, along with being notified through trusted publications about what is working and what is changing.

We take the time to thoroughly research and analyse the best keywords for your ads. We focus on understanding your business, target audience, and industry trends to find keywords that have high search volume and low competition.

We continually monitor and improve keyword performance to make sure your ads reach the right audience. This helps maximise your return on investment and drives traffic to your website or landing pages.

It is important to experiment with various ad formats to see which one works best for your audience. Testing helps us find the most effective approach.

We work closely with industry specialists to stay in the loop with everything happening in social media advertising.

We make sure we are always aware of the latest news, trends, and new features so we can keep your ads effective and current.

We create ads that grab attention and encourage people to interact with your brand. We focus on making your brand more visible.

We start by researching your audience and goals. This helps us write compelling ad copy and design eye-catching graphics or videos that match your brand.

We keep testing and improving the ads. By tracking key metrics, we can refine our approach and make sure your investment gives you the best return.