Case study: Bloom and Whimsy

The brief

Bloom and Whimsy, a boutique flower shop, wanted to elevate their brand identity, grow their online presence, and create a cohesive experience for customers across both digital and physical touchpoints. They needed support with branding, social media management, website design, photography, paid ads, and SEO; all designed to reflect the charm and personality of their business.

Our thought process

We approached this project with a focus on consistency, creativity, and accessibility. Every element needed to showcase the shop's personality, appeal to their target audience, and support business growth.

Brand identity and guidelines

• We helped refine the Bloom and Whimsy brand, creating brand guidelines that included colour palette, typography, tone of voice, and imagery direction.
• We designed business cards that reflected the boutique, whimsical character of the shop.

Website and photography

• We designed a responsive, visually appealing website that reflected the brand's personality and made browsing and purchasing bouquets simple and enjoyable.
• We created photography assets featuring products, shop interior, and floral arrangements to enhance visual storytelling across digital channels.

Digital presence and content

• We managed and branded their social media accounts, creating posts that showcased bouquets, seasonal arrangements, floral tips, and quotes to engage their audience.
• We developed paid social media ads to drive awareness, reach new customers, and promote special offers or seasonal collections.
• We implemented SEO strategies to improve online visibility, ensuring potential customers could easily find Bloom and Whimsy online.