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Case study: Cuts

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Case study: Cuts

The brief

Cuts, a new local barber, wanted to launch their business with a strong, recognisable brand that would resonate with the community. They needed support with branding, logo design, website, social media management, business cards, and branded uniforms to ensure their launch made an impact and attracted clients from day one.

Image: Plenty of Stuff Studio built a bold brand and launch campaign for Cuts, driving awareness and clients from day one. We focused on creating a brand that feels professional, modern, and approachable, while still reflecting the unique personality and style of the barber.

Our thought process

We focused on building a brand that felt professional, approachable, and modern, while reflecting the personality and style of the barber.

Images: Plenty of Stuff Studio designed a distinctive logo and a complete brand identity to position Cuts as a memorable, recognisable local barber. We also designed business cards that clients can easily keep and share, helping to extend the brand's presence beyond the shop and into the local community.

Brand identity and guidelines

Designed a logo and full brand identity to establish Cuts as a memorable, local barber.
Created branded uniforms/ tops and hats for the team to reinforce brand recognition in-store.
Designed business cards for clients to easily keep and share, extending brand presence offline.

Images: We created branded uniforms, including tops and hats, to strengthen in-store brand recognition and present a consistent, professional image.

Digital presence and social media

Managed and designed social media posts to showcase services, haircuts, and community engagement.
Crafted content that balanced promotional, educational, and personality-led posts, creating a social feed that felt approachable and professional.
Laid the foundation for ongoing social media growth and engagement with the local audience.

Images: We managed and designed a range of social media content to highlight services, showcase haircuts, and promote community involvement. Our content strategy balanced promotional posts with educational tips and personality-driven content, creating a social feed that felt both professional and approachable.

Website design

Developed a modern, user-friendly website showcasing services, pricing, and contact information.
Ensured the design reflected the Cuts brand, creating a professional online presence from launch day.

Images: We developed a modern, easy-to-use website that clearly showcases services, pricing, and contact details, making it simple for customers to find the information they need.

The work and final designs

Logo and branding: A full brand identity, including colour palette, typography, and brand style guidance.
Branded uniforms: Professional, recognisable tops for staff.
Business cards: Designed to be simple, practical, and aligned with brand identity.
Website design: Clear, user-friendly, and visually aligned with the brand.
Social media management: Fully branded posts showcasing services, styles, and promotions.

"Honestly, working with Plenty of Stuff Studio made launching Cuts stress-free. Once we gave them the brief, we did not have to worry about any of the marketing. They just got on with it, keeping us updated along the way. Really creative, talented team who are a lot of fun to work with and always happy to go above and beyond. If you are looking for a reliable, flexible team, speak to these guys."

"Honestly, working with Plenty of Stuff Studio made launching Cuts stress-free... Really creative, talented team who are a lot of fun to work with and always happy to go above and beyond..."

Mert

Business manager

Image: These pages from the marketing magazine explain the marketing services Plenty of Stuff Studio provides for businesses of all sizes.

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