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Case study: Cuts

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Case study: Cuts

Overview

Cuts is a concept barber brand created to demonstrate how we would launch a local service-based business with a strong, recognisable identity. This project showcases our approach to building a brand that connects with its community while creating a professional and consistent presence across all touchpoints.

The brief

For this concept, we explored how a new barber shop could launch with a brand that feels approachable, modern, and memorable within its local area.

The focus included branding, logo design, website, social media, business cards, and branded uniforms to support a cohesive and impactful launch.

Image: Plenty of Stuff Studio built a bold brand and launch campaign for Cuts, driving awareness and clients from day one. We focused on creating a brand that feels professional, modern, and approachable, while still reflecting the unique personality and style of the barber.

Our approach and thought process

We focused on building a brand that felt professional, approachable, and modern, while reflecting the personality and style of a contemporary barber.

Images: Plenty of Stuff Studio designed a distinctive logo and a complete brand identity to position Cuts as a memorable, recognisable local barber. We also designed business cards that clients can easily keep and share, helping to extend the brand's presence beyond the shop and into the local community.

Brand identity and guidelines

We developed a full brand identity to establish Cuts as a recognisable and trustworthy local brand.

This included:

A logo and visual identity designed to feel clean, modern, and memorable.
Branded uniform concepts (tops and hats) to reinforce in-store recognition.
Business card designs to extend the brand presence offline.

Images: We created branded uniforms, including tops and hats, to strengthen in-store brand recognition and present a consistent, professional image.

Digital presence and social media

We created a social media direction designed to showcase services, styles, and community connection.

This included:

Branded post designs highlighting haircuts, services, and customer experience.
A content approach balancing promotional, educational, and personality-led posts.
A structured foundation for ongoing social media growth and engagement.

Images: We managed and designed a range of social media content to highlight services, showcase haircuts, and promote community involvement. Our content strategy balanced promotional posts with educational tips and personality-driven content, creating a social feed that felt both professional and approachable.

Images: We managed and designed a range of social media content to highlight services, showcase haircuts, and promote community involvement. Our content strategy balanced promotional posts with educational tips and personality-driven content, creating a social feed that felt both professional and approachable.

Website design

We designed a modern, user-friendly website concept to clearly present services, pricing, and contact information.

The layout and visual style were aligned with the Cuts brand to ensure a consistent and professional online presence.

Images: We developed a modern, easy-to-use website that clearly showcases services, pricing, and contact details, making it simple for customers to find the information they need.

The work and final designs

Logo and branding: Full brand identity including colour palette, typography, and style guidance.
Branded uniform concepts: Professional, recognisable apparel for staff.
Business cards: Simple, practical designs aligned with the brand.
Website design: Clear, user-friendly, and visually consistent.
Social media direction: Branded post designs showcasing services and promotions.

Final outcome

This project demonstrates how we approach launching a local service-based business, combining brand strategy with practical, real-world applications. It highlights our ability to create cohesive, recognisable brands that are built to connect with their audience both online and offline.

"Great professionals and experts in their fields. Very flexible and adjustable to our needs. 10/10."

Elias McIntyre

"Plenty of Stuff Studio is so knowledgeable and explains things so clearly. I came away from an initial meeting full of ideas and a clearer plan of where our business is headed, broken down into manageable steps. Thank you."

Clare Sellar

"I could tell from day one that Plenty of Stuff Studio really care about everyone around them, staff or customer, and make every effort to create a workplace that not only supports staff, but also creates stellar outcomes for customers. Definitely recommended."

Frances Machattie

Image: These pages from the marketing magazine explain the marketing services Plenty of Stuff Studio provides for businesses of all sizes.

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