Case study: Martini Masterclass campaign

Our thought process

We approached this project by focusing on three key pillars: creativity, clarity, and cohesion.

1. Creativity: We wanted the campaign to feel energetic and playful, just like the experience of making martinis. We chose bold visuals, vibrant imagery, and dynamic layouts to grab attention and create excitement.
2. Clarity: With a secret location element and limited seats, the messaging needed to be direct, easy to understand, and enticing. Every asset needed to clearly communicate the event details, time, and how to reserve a spot.
3. Cohesion: The campaign had to work across multiple platforms, including print and digital, social media, email, and paid ads. We ensured consistent branding, colours, typography, and tone to create a seamless experience wherever audiences encountered the event.

A local London bar wanted to launch their Martini Masterclass event and needed a campaign that would capture attention, generate excitement, and encourage bookings. The bar wanted the event to feel fun, interactive, and exclusive, appealing to cocktail enthusiasts and social audiences alike. The challenge was to craft a campaign that was visually striking, consistent across multiple platforms, and capable of engaging a modern, social-savvy audience.

The work and final designs

We delivered a full suite of campaign assets that showcased both creative flair and marketing strategy:

• Flyer: A visually striking design highlighting the event details and the playful, interactive nature of the class. This acted as the hero asset for both physical distribution and social media.
• Instagram carousel post: A multi-slide post that broke down the event experience into bite-sized, engaging visuals. Each slide highlighted what attendees could expect, from shaking their first martini to mingling with fellow enthusiasts.
• Email newsletter: A scannable and visually engaging email template designed to encourage sign-ups. The design featured a hero image, clear headings, and a strong call-to-action to reserve a spot.
• Instagram and Google Ads: We adapted the flyer and carousel visuals for paid campaigns, ensuring messaging was concise, visually appealing, and action-driven to maximise reach and engagement.
• Thank you card: We suggested creating a thank you card to encourage attendees to return, and the bar owner loved the idea. We designed a playful, on-brand card featuring a 15% discount on drinks for their next visit. This simple touch adds value, leaves a lasting impression, and helps turn a one-off event into an ongoing relationship with the bar.

Our final thought

This project highlights Plenty of Stuff Studio's ability to take an event from brief to fully realised campaign, combining strategic thinking with creative execution. The assets not only visually stand out but also communicate value, create excitement, and provide clear direction for the audience to engage.