Case study: Purely Perfect

The brief

Purely Perfect, a premium skincare brand, wanted to build a stronger digital presence, launch new products with confidence, and ensure their brand identity was consistent across every touchpoint. They needed support with social media management, branding, packaging, campaign design, and the creation of a dedicated landing page for their new product range.

Our thought process

We focused on strengthening Purely Perfect's brand both visually and strategically. Our aim was to create a recognisable, cohesive presence online while supporting their commercial goals.

Brand identity and guidelines

We started by tightening their visual identity to ensure consistency across all platforms.

• We created a brand style guide covering typography, colour palette, tone of voice, and visual direction.
• We designed business cards that reflected the clean, premium aesthetic of the brand.
• We developed packaging designs that felt modern, minimal, and aligned with their high-quality product formulations.

Social media strategy

Our content strategy centred on educating, inspiring, and building trust.

• We produced value-led posts such as skincare tips, dos and do nots, and make-up longevity advice.
• We created visually cohesive graphics using the new style guide to ensure recognisability.
• We planned content around weekly themes to balance education, promotion, and inspiration.

Campaigns and digital experience

To support their product launches and customer journey, we executed:

• Creative assets for new product launches, introducing benefits, ingredients, and usage.
• A dedicated landing page designed to highlight the new products in a clean, user-friendly layout.
• Social media ads across Instagram and Facebook to increase reach and awareness.
• Giveaway facilitation to boost visibility and encourage community engagement.