Marketing trends to watch in late 2025 as a business owner

Marketing is always changing, and staying up to date can make a real difference to how your business connects with customers. As we move into the second half of 2025, a few key trends are standing out, some new, and some that are continuing to grow. In this article, we take a look at what is working right now and how you can use these ideas to make your marketing feel fresh, relevant, and more effective.

Short-form video is still going strong

Short videos are everywhere right now. They are quick to watch, easy to understand, and people just cannot stop scrolling through them. Because of this, platforms like Instagram, TikTok and even YouTube are putting more focus on short video content.

The best part? These videos can bring in a lot of results. Even if you do not have a big budget, creating short, engaging clips can be a smart and cost-effective way to connect with your audience.

Influencer marketing continues to grow

Influencer marketing has been big for a while, and it is showing no signs of slowing down. Why does it work so well? Instead of building your following from the ground up, you can team up with someone who already has one.

Influencers often have loyal followers who trust their opinions. When they recommend your product or service, their audience is more likely to take notice and listen.

To get the best results, make sure you choose someone whose followers match your own target customers. Think about what your business offers and find a creator who fits naturally with that message.

People want honesty and sustainability

More customers now care about how ethical and responsible a company is. They want to know that they are buying from brands that care about the planet and the people on it.

This is not just about ticking boxes. It is about being real. If you make bold claims but cannot back them up, it can damage your reputation. With social media and online reviews, people will find out.

Instead, take small steps to make your business more sustainable, and then talk about those efforts in your marketing. Being open and honest goes a long way with today’s consumers.

Personal touches matter more than ever

People want to feel seen. They like it when a brand takes the time to treat them like individuals, not just numbers. That is why personal touches in marketing are becoming more important.

This can be simple to do. Sending a birthday message, including someone’s name in an email, or offering rewards to loyal customers can all help your business feel more personal.

In fact, many shoppers say they are more likely to buy from brands that speak directly to them. A little effort can make a big difference.

From short videos and influencers to personal touches and ethical choices, these trends are shaping the future of marketing in 2025. They are not just popular for the sake of it. They work because they connect with what people care about today.

If you are not sure where to begin, we can help. Plenty of Stuff Studio supports businesses of all sizes with ready-made plans that suit all budgets. Whether you need help with search engine optimisation, social media posts or email campaigns, we are here to guide you.

We have even introduced a new Hourly plan, so you can choose how much help you want and what you want us to focus on. Learn more on our Plans page.

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Written by Frances Machattie

Written on Wednesday, 25 June 2025

Frances Machattie

Author

Frances is a graphic design and illustration graduate with a love for visual storytelling. She enjoys all things design, illustration and social media, bringing a fresh, creative approach to every project she works on. Outside of work, Frances enjoys travelling, rock climbing, and getting stuck into a good book, cup of tea in hand.

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