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Why telephone calls are necessary for a business in terms of marketing

In an age of emails, social media, chatbots, and texts, the humble telephone call might seem a little old-fashioned. But do not underestimate its importance, especially when it comes to marketing. A phone call is personal, immediate, and offers a unique opportunity to connect with clients or prospects in a way that digital channels cannot always match.

Here, we explore why phone calls still matter, how they support your marketing strategy, and how businesses, like Plenty of Stuff Studio in Hampshire, use them effectively to build strong relationships and stay ahead in today’s fast-paced marketing world.

Direct human connection

There is something powerful about a real voice on the other end of the line. Whether you are a marketing agency or a small business, a phone call allows you to speak directly to your audience. This connection creates trust, which is key in marketing. While digital marketing campaigns can reach large audiences, they often lack the warmth and tone that a phone conversation brings.

When a customer hears your voice, it gives your business a human side. That is especially important when discussing things like a new logo design, setting up a brand identity, or walking someone through the benefits of SEO and digital ads.

Immediate feedback and clarity

Marketing is all about communication, and good communication should be clear. One major benefit of phone calls is that they eliminate the back-and-forth confusion that often happens over email or messages. You can answer questions in real-time, clarify concerns, and respond to hesitation with reassurance.

For example, a client might not fully understand what a brand identity entails, or they might be unsure about the benefits of working with a logo designer in Surrey versus a graphic design company in Hampshire. A quick call can help explain the differences, provide examples, and reassure the client they are in good hands.

Closing deals faster

Speed matters in marketing. If someone is interested in your services, you do not want to lose that momentum. Phone calls allow marketing agencies to act quickly, answer pressing questions, and move potential clients closer to a decision.

Plenty of Stuff Studio, a marketing company in Hampshire led by Tim Holt and Kiana Douglin, often uses phone calls to follow up with enquiries about services like WordPress websites, paid ads, or social media marketing. Instead of waiting days for a reply via email, a short call can help finalise plans, approve proposals, or even sign off on creative assets such as a new logo or advertising visuals.

Building trust in high-value services

When businesses are investing in services like a rebrand or a complete website overhaul, they want to know they are making the right decision. Digital marketing can help generate interest and drive traffic, but phone calls help seal the trust factor.

Let us say a client is searching for a "graphic designer near me" or a "digital marketing agency", they might come across your website and like what they see. But to actually go ahead and invest in your marketing services, speaking to a real person on the phone adds a layer of comfort that makes all the difference.

Marketing agencies like Plenty of Stuff Studio understand this. That is why they ensure their team is accessible by phone, happy to talk clients through their process, and offer advice on the best marketing channels for their needs.

Strengthening long-term relationships

Marketing is not just about attracting new clients, it is also about keeping the ones you have. A phone call every now and then, even just to check in, shows clients that you care. It keeps relationships warm and opens the door to future projects.

This is something Plenty of Stuff Studio does well. They work with businesses across the United Kingdom on ongoing digital marketing efforts such as email newsletters, SEO, paid ads, and copywriting. A simple monthly call to go over results or plan the next steps helps clients feel involved and confident in the direction of their marketing.

Adding value to creative services

When working on creative projects like designing a new logo or developing a unique brand identity, conversations are crucial. Unlike email threads that can feel disconnected, phone calls allow for collaboration, creative brainstorming, and immediate reactions.

For example, a client working with a logo designer in Surrey or a graphic design company in Hampshire might want to talk through the inspiration behind a visual idea. Having a call to share ideas, express reactions, or tweak visuals together can lead to better results and happier clients.

Supporting multi-service marketing packages

Many businesses offer a mix of marketing services, from social media campaigns and SEO to email newsletters and public relations. When a client signs up for a package or plan, especially on a monthly basis, phone calls are useful for keeping things on track.

Whether you are part of a marketing agency, a freelancer, or a small team, having regular phone catch-ups can help discuss which services to focus on each month. It also helps manage expectations, review performance, and keep everything running smoothly, all things Plenty of Stuff Studio includes in their client plans.

Handling sensitive or urgent situations

Not everything can be solved by email. Sometimes, a client might be frustrated, confused, or dealing with a tight deadline. A phone call shows urgency, empathy, and professionalism.

For marketing companies, this is particularly important when things go wrong, like when an ad does not perform well or a campaign needs to change direction quickly. Picking up the phone to speak directly to a client builds credibility and helps fix things fast.

A cost-effective communication tool

You might think having long calls takes time, but when compared to the hours spent on email chains or miscommunications, phone calls often save time and reduce errors. For smaller businesses or teams without full-time account managers, this can be a game-changer.

Instead of hiring extra marketing staff, businesses can work with an external marketing agency that includes regular phone updates as part of the package. This is a great option for companies that want the expertise of a digital marketing agency without the cost of hiring in-house.

Make every call count

So, while digital channels continue to dominate marketing strategies, do not forget the power of the phone call. It is not just about talking, it is about connecting, listening, responding, and building better marketing experiences.

Plenty of Stuff Studio, a marketing agency based in Hampshire, uses phone communication as a core part of their client service. With directors Tim Holt and Kiana Douglin at the helm, their team is always ready to discuss your WordPress website ideas, your need for a new logo, or how to make your brand identity stand out.

From graphic design to digital marketing, phone calls are part of what makes their customer experience effective, friendly, and easy to understand.

We love to share our marketing and creative experience with our customers. Reach out and let our experienced marketing team assist your business.

Contact our team, we cannot wait to work with you!

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Written by Tim Holt

Written on Tuesday, 22 April 2025

Tim Holt

Author/ Director, Plenty of Stuff Studio

Tim brings years of marketing expertise, specialising in SEO and website design. His leadership drives our innovative approach to enhancing online presence for our clients. Outside of work, Tim enjoys art and hiking, having conquered the South Downs Way, and North Downs Way.

Read more about our marketing team.