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Episode 5: The branding reality check

In this episode, Kiana Douglin, Director at Plenty of Stuff Studio, sits down with Rob Fryer, owner of Brand Storm in Bordon, for a real, honest conversation about branding and why so many businesses still get it wrong.

Image: Kiana Douglin speaks with Rob Fryer in an honest and practical discussion about branding and why many businesses still misunderstand it. Together, they break down what branding really means in today�s business world, exploring how companies can stand out online in a crowded digital space.

We hear it all the time...branding = logo, colours, fonts. But in reality, branding goes so much deeper than visuals. It is how people perceive your business, how memorable you are in a crowded market, and how effectively your marketing actually performs.

Kiana and Rob break this down in a simple, practical way, exploring what branding really means in today's business world, where so many companies are trying to stand out online.

They also dig into the common mistakes businesses make, why clarity and positioning are often overlooked, and how small shifts in your brand can have a big impact on your growth.

This episode covers:

Why branding is way more than just a logo.
The biggest branding misconceptions still floating around.
How strong branding directly impacts marketing performance and growth.
Personal branding vs business branding (and why both matter).
Common mistakes businesses make when building their brand.
Simple, practical ways to start improving your brand today.

If you are a business owner, entrepreneur, or marketer trying to stand out in a competitive market, this episode will give you real clarity on how branding actually works (without the BS).

Listen now and get stuck into a proper conversation about branding, marketing, and business growth.

Guest: Rob Fryer, Brand Storm
Host: Kiana Douglin, Plenty of Stuff Studio

About Speak Your Own Business

Speak Your Own Business is hosted by our directors, Tim Holt and Kiana DouglinKiana Douglin and Tim Holt. The podcast explores the world of business and marketing, from practical growth strategies to candid conversations with entrepreneurs and business owners who are making things happen. Expect plenty of insights, plenty of stories, and plenty of stuff to inspire your next big move.

We also offer video interviews for those who wish to share their story on a more visual platform. If you are a business interested in being featured, or would like to explore how a video episode could showcase your brand.

Get in touch with us for more details. We would love to collaborate and help you put your business in the spotlight.

Episode 5: The branding reality check

By Speak Your Own Business. In this episode, Kiana Douglin, Director of Plenty of Stuff Studio, sits down with Rob Fryer, owner of Brand Storm in Bordon, for a real, honest conversation about branding and why so many businesses still get it wrong.

Thursday, 7 May 2026

26 minutes, 53 seconds

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